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Article

MOTIVATING FACTORS FOR PRIVATE CAR USERS TO USE PUBLIC TRANSPORT

DOI: 10.7708/ijtte.2018.8(1).06


8 / 1 / 82-98 Pages

Author(s)

Md. Asif Hasan Anik - Department of Civil and Environmental Engineering, Islamic University of Technology, Dhaka, Bangladesh -

Fuad Ahmed - Institute of Business Administration, University of Dhaka, Dhaka, Bangladesh -

Fahmun Nabi Atin - Institute of Business Administration, University of Dhaka, Dhaka, Bangladesh -

Nuzhat Tabassum Ahmed - Institute of Business Administration, University of Dhaka, Dhaka, Bangladesh -

Amit Mutsuddy - Institute of Business Administration, University of Dhaka, Dhaka, Bangladesh -

Musaddik Al Imran - Institute of Business Administration, University of Dhaka, Dhaka, Bangladesh -

Nazia Haque - Institute of Business Administration, University of Dhaka, Dhaka, Bangladesh -

Tasman Zihan - Institute of Business Administration, University of Dhaka, Dhaka, Bangladesh -

Rafiz Rayhan - Institute of Business Administration, University of Dhaka, Dhaka, Bangladesh -


Abstract

Urban areas all over the world are becoming private car-dominated and less sustainable day by day. In order to limit the growth of private cars and to efficiently attract the commuters from private car to public transit, this paper aimed to identify the factors motivating the commuters to use public transport and to find out the attributes of public transport which need urgent improvement. The research was based on a survey of private car users of Dhaka city covering perceptions of public transit service performance, private car users urge to switch to public transport, the relationship between the motivating factors and the socio demographic characteristics of the respondents. The findings of this study indicated that both males and females have a negative attitude towards the public transportation system of the city. The analysis showed that the private car users will be encouraged to switch to public transport if they get facilities like air conditioning system, seat availability, women bus service, clean and comfortable bus etc. The results also showed that majority of the private car users having higher secondary and undergraduate degrees think that people use private car to highlight their social status while the respondents having postgraduate education has a mixed opinion in this regard. The findings of this study will definitely assist the transport policy makers to incorporate the necessities of private car users as public input in the transport planning process.


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Keywords:
private car; public transport; motivating factors; sustainable transportation;


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