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Article

DEVELOPMENT OF BUSINESS MODELS OF LOW-COST AIRLINES

DOI: 10.7708/ijtte.2013.3(1).07


3 / 1 / 69-81 Pages

Author(s)

Andrija Vidović - University of Zagreb, Faculty of Transport and Traffic Sciences, Department of Air Transport, Vukelićeva 4, 10000 Zagreb, Croatia -

Igor Å timac - Zagreb Airport Ltd., Rudolfa Fizira 1, 10150 Zagreb, Croatia -

Damir Vince - Zagreb Airport Ltd., Rudolfa Fizira 1, 10150 Zagreb, Croatia -


Abstract

The global economic crisis that affects all industries, including the aviation industry, has forced airlines to adjust their business models to existing market conditions. Low-cost airlines, which till the onset of economic crises in most cases followed the base low-cost business model, have adapted their business model in such a way that they have implemented segments of traditional airlines business models and thus created a hybrid between traditional and low-cost business models. This paper analyses to which extent low-cost airlines adjust their business model to the hybrid business model.


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Keywords:
low-cost airlines; business model; hybrid strategy;


References:

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