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Article

ANALYTIC HIERARCHY PROCESS IN THE FUNCTION OF EVALUATION OF TRANSPORT SERVICE QUALITY IN BUS COMPANY

DOI: 10.7708/ijtte.2021.11(1).01


11 / 1 / 1 - 16 Pages

Author(s)

Tomislav Bubalo - Faculty of Transport and Traffic Sciences, University of Zagreb, Croatia -

Marijan Rajsman - Faculty of Transport and Traffic Sciences, University of Zagreb, Croatia -

Pero Škorput - Faculty of Transport and Traffic Sciences, University of Zagreb, Croatia -


Abstract

Evaluating the competitiveness of bus operators is an important way of promoting the efficiency of transport and quality of transport services. Such evaluation is the scientific basis for decision-making related to the choice of transport company's development strategy in accordance with vision and set goals. The problem thus posed is the subject of research aimed at assessing the significance of some of the factors that depend on the competitiveness of business operations of bus operators. The problem is how to properly assess the importance of these factors, ie how to prioritize decisions that can lead to the choice of the best alternative for assessing the quality of transport services and improving the competitiveness of bus operators. The aim of the research is to present the possibility of applying multi-criteria analysis to the quality of transport services for the purpose of improving the business level of bus operators. The paper provides a formal definition of Analytic Hierarchy Process (AHP) multi-criteria analysis. The discovery of this study is finding effective ways to measure the quality of transport services so that companies could gain a competitive advantage in the market of transport services. The advantage and recommendation of the research results obtained in this way can also be used as input to another project or feasibility study, in which a much more complex decision must be made.


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