Article
DETERMINANTS OF PASSENGERS’ CHOICE: A CASE STUDY OF MALLAM AMINU KANO INTERNATIONAL AIRPORT (NIGERIA)
DOI: 10.7708/ijtte.2013.3(3).01
3 / 3 / 230-242 Pages
Author(s)
Andrew Egba Ubogu - Department of Geography, Amadu Bello University, Zaria, Nigeria -
Abstract
Airports vary in their ability to attract traffic especially when such airports have competitors for air traffic. This study examines choice factors that air travelers consider most as determinants of their choice for an airport. The study relied on primary data obtained through the administration of questionnaire survey. The survey was conducted in Mallam Aminu Kano International Airport, Kano where air passengers were sampled purposively as they await to board their international flights at the international airport. In all, 240 respondents were interviewed. The technique of data analysis employed include correlation matrix and factor analysis. The results of the correlation matrix obtained indicate that the choice factors considered are positively correlated. The factor loadings indicate that of all the variables considered in the study, the location of the airport in the region, access time to airport, frequency of flight at the airport are the three most significant factors that air passengers consider most in their choice of Kano airport. Similarly, the relationship between the choice variables that showed high positive correlations include location of the airport in the region and access time to the airport (r = 0.97), previous usage of the airport and minimum waiting time (r = 0.98) as well as available parking space at the airport and low fare charges (r = 0.92). The implications of this result are paramount for airport planning and management especially for airports attracting traffic in multi-airport regions.
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